MADRID / LONDON (IT BOLTWISE) – Renowned branding agency Erretres has fundamentally overhauled its strategic startup services to support the growth of the next generation of European unicorns. With a new, integrated approach that combines strategy and digital product development, Erretres aims to help young companies grow with clarity and speed.
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Madrid-based agency Erretres recently announced a significant overhaul of its strategic services for startups. The aim is to promote the growth of the next generation of European unicorns. The new approach is based on the original methodology first presented in the Digital Branding Book, CrossMedia 2022 in Tokyo. This methodology has now been further developed to respond more quickly to customer needs in an AI-driven market.
Erretres integrates strategy and digital product development into a unified, streamlined process that provides both structure and adaptability. This development reflects Erretres’ belief that design should act as an operating system for growth and not just an aesthetic layer. Pablo Rubio Ordás, CEO and founder of Erretres, emphasizes that the goal is to provide startups with the strategic clarity and design infrastructure they need to grow with purpose, speed and long-term impact.
The updated services are based on lessons learned from Erretres’ recent successes. Over the last decade, collaboration with European startups has resulted in a combined market value of over $7 billion. Key clients include Civitatis, Seedtag and Playtomic, which are now recognized as leaders in their categories. Erretres has also helped two San Francisco-based companies achieve successful exits through acquisitions of a leading buy now, pay later company.
Rubio adds that design is no longer just a discipline, but a way to lead organizations through change. Erretres wants to empower more startups to see strategic design as their most powerful growth tool. Another example of Erretres’ success is its collaboration with Grenergy on their rebranding, which resulted in a notable market cap increase of over $1 billion.
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